VENDORS
Find out more about the Vendor experience at this "must-attend" Event by reviewing our answers to frequently asked questions.
RetailVision is the leading technology Event for the consumer channel, providing a focused, effective business environment for getting business done. The concept is simple and proven - bring the channel's most powerful Retailers face-to-face with the industry's leading and emerging product Vendors in multiple settings.
Private Boardroom Appointments guarantee Vendors the opportunity to present their products and services directly to key Decision-Makers without interruption.
The Meeting Place offers a one-on-one format ideal for conducting in-depth discussions that develop stronger partnerships, improved channel programs, and effective demand-generation activities.
Industry experts and top Retail Executives will deliver the latest industry insights and retail trends at RetailVision University.
Numerous social opportunities and networking events complete RetailVision's uniquely productive business environment.
What is RetailVision University?
RetailVision University is an educational forum where Vendors have the opportunity to gain information about the channel through PowerViews and ChannelViews. From current channel conditions and the business insight provided by industry experts and visionaries, to the specific business practices of leading Retailers presented by company executives, the knowledge shared at RetailVision University is focused on assisting you in driving your channel business.
Presented by Retail Executives, PowerViews are sessions that educate attending Vendors on how to plan programs, sell products, and build brand with the most powerful retail chains in the industry.
Industry leading consultants share their valuable knowledge and experience during ChannelViews. These Vendor-only sessions cover a wide variety of topics developed to educate the Vendor community on how to maximize sales and return on investment in the retail channel.
How can small Vendors compete with the large, well-branded companies for the attention of the Retailers at RetailVision?
One of the most exciting aspects of RetailVision's Private Boardroom Appointments is that they put every Vendor in front of Decision-Makers who best represent their prime customers and prospects. All Vendors within a product category have access to the same Retailer audience. This means that a small startup Vendor with a "productivity" software title would see the same caliber of Retailer groups as an industry major player such as Microsoft.
How can I schedule One-on-One Meetings?
The Self-Scheduling System enables Vendors and Retailers to view each others schedules online and set up One-on-One Meetings prior to and during the Event.
What is the difference between a Private Boardroom Appointment, a World Premiere, and a Channel Announcement?
Private Boardroom Appointments are presentations conducted in boardrooms or suites with groups of eight to ten Retailers from your product category. You should utilize these sessions to get feedback on your product mix, channel programs, marketing strategy, and pricing structure.
World Premieres are theatre-style venues reserved expressly for the launch of new products and programs. Designed to maximize your exposure before, during, and after the Event, the World Premiere program includes a powerful promotional campaign and recognition as an Event Sponsor. It delivers an audience of more than 60 Retailers from targeted categories.
Channel Announcements are also theatre-style venues where you present revised products and programs to an audience of more than 40 Retailers from targeted categories. A Channel Announcement ensures you maximum product/service relaunch and brand visibility.
What is the typical attendee profile?
All Retailers are at the decision-making level. Attendees include Vice Presidents, Divisional Merchandise Managers, General Merchandise Managers, Buyers, and Merchandising Managers from Computer and Office Supply Superstores, Direct Marketing Companies, Consumer Electronics Stores, Buying Groups, Mass Merchants, Click-and-Mortar, and Online Retailers.
Why should an established IT Vendor be at RetailVision?
Many of the leading IT Vendors have been participating in RetailVision since its inception. They recognize that RetailVision is an opportunity to stay engaged with current customers, inform them of new products and channel programs, and get direct feedback on Retailer needs and concerns. Just as importantly, it is a highly-effective venue for major Vendors to reach up-and-coming Retailers from the Top 100, and achieve incremental sales though new markets.
Why should an emerging or new-to-market IT Vendor be at RetailVision?
Emerging Vendors have to make absolutely certain that their marketing dollars deliver results. Most will participate in a very limited number of events; many will choose only one. If you are looking to drive more sales through the consumer channel, RetailVision is the most cost-effective way to get in front of a critical mass of key Retailers.
RetailVision only invites key Decision-Makers from Top 100 Retailer companies. The audience is looking for every major category of technology product sold through the consumer channel, including hardware, software, accessories, and peripherals. The core benefits of RetailVision - partnering opportunities, face time with Retailers who have a pre-determined interest in your product, and increased channel exposure - are the critical elements any emerging Vendor needs to achieve growth and greater sales.
What are the advantages of the RetailVision model over traditional IT trade shows?
There are several key advantages. In the standard trade show model, the prospective audience is mass marketed to, and the quantity and quality of the audience that shows up is always an unknown variable. RetailVision pre-selects, invites and brings in the highest level Retailers to the Event. We know who is coming, and so do you. At standard trade shows, floor traffic is a hit-or-miss proposition; even if the right buyers are at the show, there is no guarantee that they'll stop by your booth.
At RetailVision, we give you the tools and the format to present to a select and pre-qualified group of Retailers in Private Boardroom Appointments, meet with specific Retailers in One-on-Ones, and interact in a series of networking events. The face time you spend with key customers and prospects is highly structured. Your ROI is maximized.
Every aspect of RetailVision is carefully planned to ensure Vendor satisfaction and success, at a level of customization and personalized service no standard trade show can match.
How is the ROI superior to that realized through other marketing and sales vehicles?
At RetailVision, a Vendor can make dozens of successful face-to-face sales calls in just a few days - and these are far more substantive, in-depth meetings than are found at a typical trade show. A single trip to RetailVision represents consolidation of channel marketing expenditures, multiple sales calls, and even travel and expense lines.
Furthermore, in this challenging economy, many Vendors are cutting back on marketing vehicles that deliver weak or hard-to-measure results: trade magazine advertising, web advertising, and participation in horizontal trade shows. The core results from RetailVision are immediately measurable and quantifiable - from the guaranteed delivery of a Top 100 Retailer audience to structured meeting and presentation time with the Retailers you most want to see.
What is the cost to attend RetailVision?
Vendors may choose from several participation packages based on their needs and budget. RetailVision limits the size of the Event and it is expected to sell out. Sign up early!
To discuss how RetailVision can help you make the most of your marketing budget, call 603-471-4200, or contact us.
